Sun Hong Lim, senior vice president of Samsung's imaging business says the new K Zoom is a 'camera-specialized' smartphone, unlike the previous model.
A new start
The launch of the K Zoom also means that Samsung is redefining its branding and product lineups. Where Samsung previously introduced a range of devices under its flagship S series, such as the S4 Zoom and S4 Active, this time around, the S5 appears to be a standalone product in the range (barring rumors of an S5 Mini, of course).
"There won't be an S5 Zoom," said Lim. "Under the Galaxy series, the K is another category, like the S and Note series."
Lim points out that the K range is an interesting niche for the company. Having created the phablet category, Samsung is now ambitiously trying to drum up demand for camera-specialized smartphones. Lim says it's also possible that the K Zoom can take away market share from the low-end consumer compacts.
"We have seen the conventional compact camera market is now shrinking, mostly thanks to the connectivity, portability and usability of smartphones," Lim says.
"That's why there's more opportunity [in this segment] than conventional cameras, especially in the low-end compact camera category."
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